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Shopify’s Share of Global Websites, Ecommerce Sales

By Anna Kayfitz, Practical Ecommerce

Shopify launched in 2004 in Ottawa, Canada, when its founders were dissatisfied with existing platforms to sell their snowboarding gear. Fast forward to 2020, and Shopify is a global brand. Total 2020 revenue will exceed $2 billion. Its common shares trade at roughly $1,000 each. More than 1 million merchants in 175 countries sell on the platform.

Approximately 39 percent of global websites in Dec. 2020 use no content management system. Another 39 percent of global sites use WordPress. Next is Shopify at 3.2 percent. This makes Shopify the largest ecommerce-only platform, representing 3.2 percent of all global websites in Dec. 2020, up from 1.9 percent in January.

Shopify reported roughly $61 billion in gross merchandise volume across its platform in 2019. Total global ecommerce sales in 2019 were roughly $3.5 trillion. Thus Shopify’s share in 2019 represented 1.7 percent of the worldwide total.

The number of merchants that use Shopify has steadily increased, topping 1 million as of Dec. 31, 2019. The average annual revenue per merchant, however, remains modest at $61,100 in 2019, up from $42,857 in 2017.


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